Video Marketing trends in 2021
June 25, 2021 • Urjaa Jain (RedSeal Motion Pictures)
I am sure all of us by now know that Modern Problems require Modern Solutions. And in today’s world of marketing strategies and solutions, I think it’s safe to say that video has become a key tool to reach, engage and convert clients sitting in any corner of the world. Across almost all types of platforms, videos have become extremely popular due to their ease of outreach and becoming a time-saving learning tool. You can learn anything you want, literally, on the go!
So how do we use our videos more effectively? In 2021, audience traction and engagement can be driven to extremes with the use of Videos. Here are some of the most popular trends we observed over the past year, which boosted online presence, customer outreach, engagement, and client conversions.
Vlogging
Nothing better than talking straight to your audience right? Vlogging is just that! The age-old style of recording experiences and digital interaction has taken a new wave and has now become a popular part of marketing strategies. Brands & influencers create vlogs on various topics to speak a thought directly to their customers. And because of its nature of giving a personal touch, it resonates greatly with customers and builds engagement.
Brands use it to tell stories of their growth, daily routines, some fun insiders while influencers share top trends in fashion, music, lifestyle, and travel! And that’s just where it all begins! If you dive deep, you will realize the ROI of their time, money and energy, brings huge returns to the brands being marketed as well as the influencers marketing them.
Screencast Videos
A quick, easy and effective way to engage your audience, to dive into using your product, is by using Screencast Videos. Lots of emerging brands like Rephrase.ai, Trello, and Descript, have been using screen recordings of their own UI and sequencing them into a video to create product walkthroughs, tutorials, and promotional content.
Since * 80% of Viewers can recall a video that they have seen in the last thirty days, a recording of your software product could act as a great tutorial for your customers. It will also hold the benefit of pausing, viewing, and rewinding for a better learning experience.
Some great ways of using screencast videos are -
- Basic tutorials — Create a library of tutorials for the most basic to the most difficult to-do items for your teams to learn from and imply.
- Educational Bodies — Both for professors and students to better communicate with each other. While a student learns on a 1:1 basis, a professor can record training sessions for the students to access anytime, anywhere.
- Create Demos — Instead of spending hours on coming up with a brilliant idea on creating an impressive product demo, just record your product as is! Showing your customers how your product feels would encourage them in making a decision faster.
* Source: https://www.techsmith.com/blog/what-is-screencasting/
Motion Graphic Videos
Graphics are animated infographics. The most common yet unique usage of Motion Graphics can be easily spotted on Social Media or Television Commercials. Being crisp and concise in nature, Motion Graphic videos can clarify broad ideas in a brief amount of time, using visually appealing graphics.
For instance, in 2021, when the world has rested in the arms of technology, we heavily rely on e-commerce for our shopping needs. Various types of motion graphic videos like animated explainer videos, kinetic typography videos, and interactive motion graphic videos introduce products creatively and prove in helping customers understand the product thoroughly before purchase.
Another major benefit of using motion graphics is that it is thoroughly created on computer-based softwares. Unless there is an integration of stop motion and motion graphics, there is no need to set up a shoot, with a big crew, equipment, and a hectic schedule. And considering the dire need for Social distancing amidst the pandemic, this could be an alternative to the way we look at advertising campaigns.
360° Virtual Tours
In 2021, while more and more people restrain from meeting and greeting physically, 360° Virtual Tours are here to save the day. An alternative to paying a visit to a store, or experiencing a space physically, is by looking at a 360 Virtual tour of the same. Typically used in the Real Estate industry, 360° Virtual Tours can be used with music, call-out titles, and narrations to create a unique audio-visual experience for customers and general viewers. Some of the most common use cases of a 360° Virtual Tour are Virtual Walkthroughs, Historic preservation, and Online product previews.
360° Virtual Tours are attention-grabbing not only for customers but also for brands. Why? Well because it boosts revenues, helps your business gain more engagement, makes your business stand out, provides an experience anywhere at any time and the list goes on. While it’s an expense that requires professionals and the right equipment, the return of this investment is sure to boost your business to higher scales!
Live Video Streaming
Concerts, Comedy Shows, Tedtalks, and a lot of other events which would generally have a large audience present across them, have found new ways of interacting with the very same audience during the pandemic. Live video streaming became one of the most used methods for many organizations that deal with a day to day interaction with an audience.
Streaming live is an effective and impactful medium for a variety of contexts because professionals can easily share announcements, events, promotions of services or products, and masterclasses. However, unlike live stage events, streaming live events can engage customers from all over the world; which is a great tactic to engage potential customers, even outside your own country!
With evolving technologies and the increase in use of internet platforms in order to connect with a vast range of audience, these methods are highly effective. I hope this was a helpful read, and will inspire you to think or rethink your digital marketing strategies.
I highly value your inputs and will look forward to learning more from them.
